Recall, the Nigerian singer recently made a statement few months before he signed the deal, that he is about to bag the biggest endorsement deal in Africa.
Wkizkid joined UBA group as a Brand ambassador in July 2019 in a bid to expand already existing long relationship between UBA group and the starboy brand.
It is believed that the starboy fan base is the biggest in Africa, UBA will use the deal to further expand the relationship with the starboy brand thus attracting his fans to join the singer and become a customer of the bank. It is a marketing strategy.
According to Africa facts zone, Wizkid’s UBA endorsement deal is worth 1 billion naira. It covers adverts, performances and partnerships.
Wizkid endorsement deal is the biggest endorsement deal in Africa ever, it is also the first billion naira endorsement deal in Nigeria.